Sir Richard McCreadie is a super-rich member of the fashion industry. Yet, McCreadie achieved his status and billions in the worst possible ways. People who know him call him a bully, a liar and a parasite. He uses cheap, slave-style labor to make his clothes. He regularly practices tax evasion. He has given into every one of the seven deadly sins, especially greed. When a massive 60th birthday party is planned for McCreadie on the Greek island of Mykonos, hard truths about him come to light. What happens next is anyone's guess. What is known is that it will involve utter madness.